Q-nnect
Services
Web Design, Web App Design, Design System, Branding, Marketing
Date
January, 2023
About the project
Platform Q! is a cloud-based enterprise software solution engineered to integrate or gradually replace the company-specific, isolated ERP systems developed by various software providers.
My Role
As the UI Designer I led the company’s full rebrand, including the main landing page, marketing materials, and presentations.
I designed 200+ web app screens, maintaining a cohesive design system. Additionally, I conducted a thorough UI audit, identifying major issues like poor navigation, outdated aesthetics, and non-intuitive interactions.
This analysis guided the transformation of a complex system into a user-friendly, modern experience, balancing creative design with practical usability improvements.
Project Outcome
Over the two-year duration of the project, the rebranding and design overhaul of Platform Q! led to significant, measurable improvements.
User interviews and iterative design refinements resulted in enhanced navigation, improved overall usability, and a more intuitive interface that was met with overwhelmingly positive reviews.
The reimagined design not only elevated the brand’s market presence but also provided tangible cost savings by minimizing the need for extensive retraining and reducing support calls.
