ColiberADS
Services
UI/UX Design, Design System, Web Design, Framer Development
Date
November, 2025
About the project
ColiberADS is an advanced advertising management platform created for modern marketers who need a unified and intuitive environment to manage creatives, campaigns, data connections, and performance analytics across multiple channels.
My responsibility was to redesign the entire digital presence of the platform from the public-facing website to a full design system and a complete web application experience.
My Role
I was responsible for the end-to-end design of the ColiberADS ecosystem. My key tasks included creating a comprehensive Design System with full documentation and designing high-fidelity screens for the web application. Additionally, I designed the marketing website and handled its complete implementation using Framer.
Project Outcome
I delivered a scalable design framework that ensures consistency across the product and the marketing site. The Design System streamlined the handover process, while the Framer-based website provided a fast, responsive launchpad for the platform, ready for immediate market entry.
Design System and Documentation
I developed a Design System based on the PrimeView framework, which was the client’s preferred foundation. My task was to transform this generic base into a bespoke solution for ColiberADS. I heavily customized the existing styles, designed additional custom components to meet specific product requirements, and documented every modification.
Web Application
While essential foundational elements (inputs, selects, chips, and buttons) were adapted from the existing Design System to maintain technical consistency, the majority of my effort was dedicated to create highly specialized custom components.
I built core features from the ground up, including complex Campaign Data Tables (designed for granular control, performance metric display, and bulk actions), custom Data Visualization Widgets, and the proprietary Integration Modals.
